Diadora was founded in 1948 as an artisan’s laboratory for making mountain boots. These quickly established themselves as the best mountain and work boots on the market. The word, Diadora, comes from the Greek, "dia-dora", which means “sharing gifts and honours". Winning, is not an objective in itself, it is the heart of the company that they aim to bring to the fore as a global leader in the Sport, Lifestyle and Safety Market, by means of trade-marks established on enthusiasm, cutting edge style and technological innovation.
