Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978. Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary; Italian tradition with the latest innovation; rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture that is expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themself.